WHY MASU
A vessel that means “more”
The masu is a small wooden box from Japan. Since the Nara period it has been used to measure rice and sake. Because masu sounds like the words for “to increase” and “to prosper”, it became a symbol of growing happiness — used at weddings and to celebrate new businesses.
Why we photograph with it
MASU PHOTO asks people in every country to hold the same kind of vessel. In Japan, in Taiwan, in Spain or in Qatar, the same vessel in different hands turns separate portraits into one continuing story. Across 20 countries and 13 photo books, the masu is the thread.
The masu used in the photographs are made by FOMUS from Japanese hinoki cypress.
Questions about the masu
What is a masu?
A masu is a traditional Japanese wooden box that has been used since the Nara period to measure rice and sake.
Why is the masu a symbol of good luck?
In Japanese, masu sounds like the verbs 'to increase' and 'to prosper', so the vessel came to stand for growing happiness and prosperity. It is used for weddings and for celebrating the opening of a business.
Why does MASU PHOTO photograph people with a masu?
Holding the same masu, people in every country become part of one continuing story. The masu connects portraits taken years and continents apart.
Where can I buy a masu?
FOMUS masu, including personalised ones, are available at MASU-STORE (masu.fomus.jp).
A MASU PHOTO book of your place
MASU PHOTO makes one photo book per country or region, for city and destination promotion.
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